Annual Snapshot 2025 - 2026
Welcome to the ADF Financial Services Consumer Centre’s (the Centre’s) Annual Snapshot 2025-2026. A quick easy to read online snapshot of our work during the year noting some of our bigger achievements. Some particular highlights were increased engagement with the content and delivery of our face-to-face education, increased engagement across our digital services including our website and e-newsletter.
Face-To-Face Education
We conducted 195 seminars for over 18,000 people. Here is a breakdown of the types of seminars we offered.
What questions did people ask us?
We’re glad you asked. We answer lots of questions from members and their families at our face-to-face education seminars. We also get online questions through our website. Here is a breakdown of the question topics:
Your Money and You E-Newsletter
The Centre produces a monthly e-Newsletter, Your Money and You, sharing practical financial education, tips and updates for Defence members and their families. Distributed to more than 3,450 subscribers, achieving 6% growth year-on-year, and internal Defence groups. The Centre produced 12 editions in 2025–2026 with a strong 30% average open rate, outperforming the 23% industry benchmark. Article content generated 20,364 cumulative page views (23% of total site traffic), demonstrating a strong engagement with our article content.
6%
Over 3,451 subscribers
30%
39,864
4%
20,364
12
Website Highlights and Achievements
This year, the Centre’s website has continued to deliver steady and meaningful engagement, with users consistently accessing and interacting with our content. The results show strong interest across key resources including articles, videos, quizzes and tools, highlighting the ongoing value and relevance of our information for ADF members and their families.
Over 58,500
Total Website Sessions
(user visits) 9% increase this period
Users are spending on average 3mins on site
58% traffic
from organic search
Popular Website Content
This year, the Centre’s website has continued to deliver steady and meaningful engagement, with users consistently accessing and interacting with our content. The results show strong interest across key resources including articles, videos, quizzes and tools, highlighting the ongoing value and relevance of our information for ADF members and their families.
Most watched videos
Over 1,800 Video Views
Most Popular Quizzes
100% Increase Y0Y
Over 2,750 Quiz Completions
Explore more of our work on our website, adfconsumer.gov.au or if you have any questions about the information in this report, please get in touch via our contact form.
